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Meet Scott Callaway

Job: 

Manger South

Job description: 

SOUTH is a marketing initiative of Christchurch Airport partnering with the regions of the South Island to market “Destination South Island” to the high growth markets of Asia.

Work background: 

I have worked in tourism as a marketer for more than 25 years with companies such as Air New Zealand, AJ Hackett Bungy and Hanmer Springs Thermal Pools.

Favourite part of job: 

I enjoy every opportunity I get to tell travel sellers in Asia about our beautiful South Island and the many visitor attractions and activities available.

Least favourite part of job: 

I don’t have anything that is not enjoyable, except perhaps writing reports.

What I am working on now: 

The production of a new South Island Destination Travel Planner, a trade publication printed in Mandarin, and a series of promotional events in Taiwan.

Interests outside work: 

I am a keen golfer.


Scott Callaway is the manager of South. Image: CIAL.