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Business Development Manager for Agrimap.
My role at Agrimap is Business Generation and Key Account Management. A Business Development Manager sustains the growth of a company’s business by establishing new business relationships within the sector.
I work with farmers and agribusinesses to help deliver the ideal solution to fit their needs and individual circumstances. Agri360 is a subscription based service which can be used by the individual farmer and his team, or by an agribusiness to better manage their clients.
My work background is mostly in the farming sector. After leaving school I went shepherding in the Ashburton Gorge. I then headed overseas for my OE working on a cattle ranch in central BC, Canada before heading to the UK to work for a baling contractor and then as a fitter joiner traveling all over the UK.
On returning to NZ I took up a position on a farm in Te Anau. I have been Manager of Kilbrannan Farm, a 358ha BioGro Certified Organic Sheep and Beef property, for 12.5 years.
Three years ago I also set up my own consultancy business working mostly on soil analysis and fertilizer recommendations for a number of locally based farmers. It was through this business that my connection with Agrimap began and the development of Agri360 was started. As you can see I have no real background in IT, infact you would have been hard pressed to get me near a computer 23 years ago! That is why I enjoy educating people that farming software is for everyone (and isn’t scary) because if I can use it anybody can.
Watch the video where Paul talks about his work (14 Mb mp4 file)
Meet Paul Ruddenklau, a Business Development Manager for Agrimap. Image: Agrimap.